What to Do When Sales Are Slow: 7 Smart Tips for Makers
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If your shop has hit a bit of a slowdown lately, you’re not alone—especially in the spring. This time of year can be unpredictable for makers and small business owners. Whether you sell laser-made jewelry, engraved gifts, or handmade accessories, a seasonal dip in sales is totally normal. But instead of waiting it out, here are 7 things you can do right now to refresh your shop, boost visibility, and set yourself up for a stronger season ahead.
✨ Freshen up your listings
Update your photos, double-check your descriptions, or try a new title/tag combo. Think spring vibes—lighter colors, gifting language, or even ideas for Mother’s Day, end-of-year teacher gifts, or graduations.
✨ Put yourself out there more
Get visible! Reconnect with your email list, show up on social, or comment thoughtfully in Facebook groups you’re part of (not to sell—just to show up and engage). Visibility builds trust.
✨ Prep for upcoming shows or markets
Got an in-person event coming up? Use this time to fine-tune your booth display, stock up on bestsellers, or test out a few new designs that feel fun and seasonal. Don’t forget signage and business cards!
✨ Bundle or "giftify" your products
Think: Earring sets, spring color bundles, ready-to-gift options with cute tags. This works for any platform or event—and it gives customers an easy “yes.”
✨ Show up on social—consistently
You don’t have to dance or go viral. Just keep showing up. Post a behind-the-scenes reel, share a tip your customers might appreciate, or spotlight a product that hasn’t gotten much attention lately.
✨ Create something just for fun
Seriously. Make something you've been wanting to try. No pressure to list it—just play. Creativity is part of the work, even when it doesn't feel "productive."
✨ Reconnect with past customers
If someone bought from you and loved it, they might love something new, too. A quick check-in or thank-you email (with a sneak peek or small offer) can go a long way.
Slow seasons are part of the rhythm—but what you do during them can shape your next big season.
👉 Want to keep the conversation going? Join us in the Monarch Pine Craft Supply Insiders Facebook group and share what you’re working on!