Why Are Other Makers Selling More? (And What You Can Do About It)

Ever feel like you’re doing everything right, but other makers—sometimes with similar products or higher prices—are selling more? You’re not alone. The good news is, most of the factors that influence sales can be improved with intentional tweaks.

Let’s dig into the reasons this happens—and how you can refine your strategy to boost your own success.

🩷 1. Your Presentation Matters More Than You Think

Your product might be amazing, but if the presentation falls flat, customers might not see its value.

• Photos: Use bright, clear images with clean backgrounds. Show different angles—including worn shots for jewelry. Try editing apps like Lightroom or Photoroom to polish your photos.
• Consistency: A cohesive aesthetic across your shop and social media builds brand trust. Stick with a visual style that reflects your brand identity.
• Descriptions: Be detailed and specific. Instead of “Gold Hoop Earrings,” try “Minimalist 18K Gold-Plated Hoops – Sensitive-Skin Friendly, Featherweight, Everyday Jewelry.”

🩷 2. Pricing & Perceived Value

Higher prices can actually build trust by signaling higher quality. Underpricing might make customers hesitate.

• Show the value: Emphasize your materials, craftsmanship, or the handmade process.
• Bundle or upsell: Offer sets or coordinating pieces to raise your average order value.
• Compare strategically: Study how other successful shops frame their value—what are they emphasizing?

🩷 3. Clarity in Messaging & Ease of Purchase

If customers are confused, they won’t buy. Make everything simple and clear.

• Pricing: Be upfront—no surprises at checkout.
• Streamlined checkout: Whether online or at a market, make it easy to purchase.
• FAQs: Address common questions in your listings—materials, care, sizing, and shipping.

🩷 4. Marketing: Are You Reaching Enough People?

It’s not just about having a great product—it’s about visibility.

• Social media: Show your process, your workspace, your story. Engage and post consistently.
• Email marketing: Announce launches, share tips, and offer exclusive peeks to your list.
• Content strategy: Educate, inspire, and engage—don’t just sell. Offer style guides, tutorials, or seasonal gift ideas.

🩷 5. Building a Loyal Customer Base

Repeat buyers are more valuable than first-time ones. Build relationships, not just transactions.

• Engage: Respond to messages and comments. Let people know you see them.
• Loyalty perks: Offer small discounts, exclusive launches, or VIP previews.
• Consistency: Be visible regularly—across platforms and communication channels.

🩷 6. Packaging, Branding & Customer Experience

Your branding isn’t just your logo—it’s the full experience.

• Packaging: Branded stickers, cards, or tissue paper go a long way in making an impression.
• Automated follow-up: Set up order confirmations and thank-you emails to build trust without extra work.
• Transparency: Share your shipping timelines and provide updates to reduce uncertainty.

🩷 Final Thoughts

If someone else is selling more, that’s not a reason to feel discouraged—it’s a sign to look at what’s working for them and what might be improved in your own business. Presentation, clarity, visibility, and experience all play a role in success.

Start by making small, strategic changes—and keep showing up. That’s how momentum builds.

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💬 Want to discuss this with other makers? Join us in the Monarch Pine Craft Supply Insiders Facebook group to share your thoughts and get more business-building tips!